Forever 21's turnaround plan relies on older shoppers returning
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Descrição
Most teen retailers struggle to hold onto their customer base as shoppers start making their own salaries and maturing into business attire. A slew of bankruptcies over the past several years by teen rivals Charlotte Russe, Wet Seal, American Apparel and Aeropostale illustrate just how challenging it is to get it right.
We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan
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