How Duolingo is using its 'unhinged content' with Duo the Owl on
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Descrição
Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.
Unpacking the delicate art of the unhinged social media mascot
How a 23-year-old graduate helped transform Duolingo's social media marketing
Hi, it's Duo. Yes, as in *the* Duolingo owl. I'm either your best friend or worst nightmare. Do your lesson…and then AMA! : u/Duolingo
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The duolingo owl outside your window at 3am : r/dalle2
Why Duolingo Has Replaced Many TV Ads With Free TikTok Posts - WSJ
Should We Be Ignoring Duolingo's Threats? A Look at the Sapir-Whorf Hypothesis - Charged Magazine
Why Gen Z is obsessed with the Duolingo Owl
The New Way of Story-telling Gets Duolingo 2.9 Million Following on TikTok Within 5 Months, by Jiatai Qi, Marketing in the Age of Digital
Duolingo TikTok Channel - The Shorty Awards
Duolingo gets massive TikTok following thanks to passive-aggressive owl
18: Duolingo and the Unexpected Appeal of Unhinged Marketing
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