IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
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IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times
PRWin: IHOP Changes Name, Public Loses Mind - JOTO PR
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
Hello, burgers: Ihop changes name to Ihob to debut new lineup
IHOB: What people are saying about IHOP name change to International House of Burgers
IHOP Market Research - 5 Things To Keep in Mind
IHOP's change to IHOb has people talking
IHOP changes name back from IHOb
After teasing a name change, IHOP says b is for burgers
IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
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