Brand Perception and Gaming: Lessons from Esports - AdTonos

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Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will
Brand Perception and Gaming: Lessons from Esports - AdTonos
Julia Rast posted on LinkedIn
Brand Perception and Gaming: Lessons from Esports - AdTonos
Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review
Brand Perception and Gaming: Lessons from Esports - AdTonos
Turquoise: The core principles of branding applied to esports - Esports Insider
Brand Perception and Gaming: Lessons from Esports - AdTonos
eSports brands: How to get branding right
Brand Perception and Gaming: Lessons from Esports - AdTonos
admin, Author at AdTonos
Brand Perception and Gaming: Lessons from Esports - AdTonos
Brands in Video Gaming and Esports Report
Brand Perception and Gaming: Lessons from Esports - AdTonos
Julia Rast posted on LinkedIn
Brand Perception and Gaming: Lessons from Esports - AdTonos
admin, Author at AdTonos
Brand Perception and Gaming: Lessons from Esports - AdTonos
Gamers are increasingly positive towards in-game branding, Pocket Gamer.biz
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