What happened to Justin.tv? - FourWeekMBA
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Descrição
Justin.tv was a website that enabled anyone to broadcast online video from a personalized user account. It was created by Justin Kan, Emmett Shear, Michael Siebel, and Kyle Vogt in 2007 as a way for users to broadcast their daily lives. Justin.tv was an instant success thanks mostly due to users who illegally streamed sports matches. When the company was sued for broadcasting pirated material, traffic dropped and growth stagnated. Justin.tv then pivoted to video game streaming after the co-founders noticed it was starting to become popular with users. The niche was then spun out into a website called Twitch that eventually became the company’s sole focus. The Justin.tv brand was formally retired in August 2014.
Un-bundling businessmodel
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