Desperados Collaborates with Emerging Artists on new Campaign Via Serviceplan France
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Desperados, which is part of the Heineken group, aims to give new talents with varied backgrounds and experience the opportunity to create the visuals for the new advertising campaign. The campaign has been visible on billboards throughout France since mid-June. And the brand is going one step further by adapting its posters to the artists' places of residence, so that their creations can be seen in their own towns and cities. A first!
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